Founded in July 2015, SOOCAS positions itself as a personal care fashion brand and provides electronic products for personal care, such as electric toothbrushes, water flossers, shavers, and hairdryers.

SOOCAS, with its Chinese name Sushi meaning pure, neat, and elegant persons, aims to help users improve personal image and quality of life. At the same time, SOOCAS also focuses on creating unforgettable user experience, adheres to the product creation principle of “pure, smart, and elegant” all along, and integrates innovative technology with exquisite design, to make you become a better you in product experience.